Let’s play Meal of Fortune.
Chipotle lovers can put their knowledge of the Tex-Mex chain to the test for a chance to win free food.
From August 18-20, the burrito monger is doling out over $1 million dollars worth of edible goodies to Rewards members in the US and Canada who excel at the Chipotle IQ game.
A customer holds a bag of food outside a Chipotle restaurant on Friday, January 12, 2024, in New York. Bloomberg via Getty Images
This pop quiz, which runs from 9 a.m. to 8:59 p.m. EST each day of the promotion, covers everything Chipotle, from ingredients to cooking methods and more.
Each day, the first 8,000 players to answer five out of five questions correctly will win an hourly prize.
And there are oodles of complimentary scores to go around — Chipotle is offering 5,000 BOGO offers, 1,500 free Cilantro Lime Sauces and 1,500 free Queso Blanco offers every hour.
Plus, starting this year, those who ace the test also have the chance to be randomly selected for one of 53 silver tickets, each of which comes with a bonus question.
Employees prepare food during the opening of Chipotle’s flagship Latin American outpost in San Pedro Garza Garcia, Nuevo Leon state, Mexico. AFP via Getty Images
If they answer this question correctly, they’ll receive free burritos for a year, per the promotion.
Those who don’t win any free food are still eligible for Rewards points, of which Chipotle is giving out 5 million each day.
Players who answer four out of five questions correctly will be awarded 25 Chipotle rewards points, while those who didn’t score complimentary vittles for acing the test will receive 50 Bonus points, while supplies last.
Fans are eligible to play the Chipotle IQ game once per day.
Tired of staring at a screen all day? Not to fear. Fans will also have the opportunity to win a limited-edition physical card game inspired by the digital Chipotle IQ quiz.
As part of a Chipotle Rewards sweepstakes running until August 31, Chipotle Rewards members can trade in 10 points in the Rewards Exchange for a chance to win the exclusive card game and a Build Your Own Family Meal.
“With new challenges, more opportunities to earn rewards and our first-ever collectible card game, we’re creating an expanded Chipotle IQ experience that rewards real fandom while giving guests new ways to engage with Chipotle beyond the restaurant,” said Stephanie Perdue, Senior Vice President of Brand Marketing at Chipotle.
